Title:	MUSEUM’S WEBSITE AS A SIGNIFICANT TOOL: CASE OF THE BALTIC SEA REGION
Author(s):	Irina Tolstikova, Maksim Shubinsky
ISBN:	978-989-8704-11-5
Editors:	Piet Kommers, Pedro Isaías, Claire Gauzente, Miguel Baptista Nunes, Guo Chao Peng and Mário Macedo
Year:	2014
Edition:	Single
Keywords:	Museum, Website, Usability, Potential Audience, Comparative Study, Museum Marketing
Type:	Short Paper
First Page:	313
Last Page:	317
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	The research purpose was to explore the webpages of museums in the Baltic Sea region and to evaluate the level of its usage as a social and financial instrument. In the following article there are different options to use the museum’s website as instruments of a financial endowment, fundraising, public relations and direct sales. The research team of cultural studies scholars, researchers of usability and Web-developers investigated 20 webpages of various museums in Tallinn, Riga, Vilnius, and St. Petersburg. There were websites of historical museums, art museums, war memorial museums, the historical museums of transport (railway and navy museums), and museums of history (ethnography). The research showed that the museums’ pages are not used effective enough as a tool to attract potential audience due to the fact that the website opportunity is mainly considered as an advertisement or PR-tool.
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